To name a cell, just go to the box 0n the top left side. Write the desired name and press enter.
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For example, we want to calculate the return of share prices. With the conventional method, we use formulae =(B2/B3)-1. However, since B2 has been named as "today" and B3 as "lastyear", then the formulae becomes =(today/lastyear)-1.
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This handy method is useful in a big spreadsheet when the formulae contains particular parameters that need to be referred frequently. It's also good for easily remembering and quickly referencing the formulae.
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