About Us

Jeffry Liando
Financial Modeller and Investment Analyst

NZ Qualifications:
Graduate Diploma in Finance (The University of Waikato, Hamilton)
Master of Applied Finance (Victoria University, Wellington)

Jeff has experience in the New Zealand financial advisory industry as he has worked at a financial planning company. He has a strong passion in financial modelling in accounting and finance from extensive experience in academic, corporate finance and financial advisory.

The first model he developed was an early warning system for Indonesia banking industry in 1997, inspired by Altman's bankruptcy prediction model. He employed SPSS software and used discriminant analysis statistical method to find the key predictive variables of financial ratios.

In his university time, he helped small businesses with their accounting matters as he was very confidence with his straight A grades in basic accounting papers. After graduated in 1998, he joined a boutique forex trading house as a forex trader. In 1999, he worked at a corporate group of businesses in metal-based manufacturing in corporate planning roles. Dealing with complicated and comprehensive accounting and budget spreadsheets, he then developed a company valuation model based on five years discounted free cash flow from the master budget.

In 2000, he took an overseas experience and chose NZ as his study destination. This was supposed to be an academic experience but then he fell in love with the beauty and calmness of New Zealand. In 2003 he got his NZ permanent residency. He named this service "Financially NZ" to appreciate NZ as his chosen place to grow financially and commit to make his clients of New Zealanders become financially intelligent, fit and happy.

He thinks that financial and accounting senses and models in a corporate context can also be applied in a smaller context like small-to-medium enterprises and individuals. Despite the magnitude is different, the essence and underlying concepts of finance and investment are still the same.

Finance and investment are the true meaning of his life in NZ. He obtained a Graduate Diploma in Finance from the University of Waikato, Hamilton and a Master of Applied Finance from Victoria University of Wellington. With this level of academic finance qualification, he can give better solutions as having more in-depth understandings and knowledge in finance and investment. He has a great future plan as he is going to do his PhD in Banking and Finance.

Jeff has in depth knowledge, comprehensive and abilities in investment analysis, financial modelling, spreadsheet skills, computer programming and IT management. He likes Excel (macro), Access, SQL, VBA, CSS, XHTML, neoclassical (and Keynesian) economics, stochastic, random numbers, Gaussian distribution (and Bayesian probability), travelling, badminton, table tennis, billiards, golf and bowling.

Jeffry has a lovely wife, Krisna, with 2 children, Kezia and Isaiah.